Fifty shades of Tom Ford Lips & Boys lipsticks are all set to make a splash in the beauty world. The limited edition collection of miniature lip colors comprises of 50 shades each of which is named for a man, past or present, in Ford’s life. Each clutch-sized lipstick will be presented in the brand’s iconic lipstick case. Part of his Estée Lauder-licensed beauty line, the new collection of lip colors includes 10 shade ranges which amasses nude browns, violets and plums, metallics, reds and light pinks.
WWD reports that thirty-six offerings are new shades; 10 are from Velvet Suede, Ford’s current seasonal color story, and four are from previous seasons. The designer foresees Tomas, a coral hue; Matthew, a coral pink; Flynn, a light pink; Giacomo, a deep rose, and Patrick, a muted coral pink as the bestsellers.
Apart from lending color to the lips, the lipsticks are also made to keep them healthy as the high-pigment shades are done in a base of soja seed extract, Brazilian murumuru butter and chamomile flower oil. While the lipsticks can also be packaged in sets of any three hues in the collection, each clutch-size lipstick will sport a $32 tag.
Speaking about his ambition to build his beauty brand into an economic powerhouse and the inspiration for the mini lipsticks, Tom stated, “We want to be one of the top five luxury brands in the world. And I think you get there by doing innovative, original things. Launching 50 shades of lipstick at once is already innovative, as is naming them after boys and making them miniature. People carry teeny-tiny little bags today, and are trying to fit their iPhone, money and a key. I think the idea of a small bag is modern, and you need to be able to fit a lipstick into that small space. It seems that there’s a trend these days to miniaturize things.”