Tiffany & Co. has a new address in London as the American luxury jeweler has opened a new boutique in store at Selfridges Oxford Street. One of the world’s most-loved luxury brands will also be available on Selfridges.com. To mark its opening Tiffany also unveils an immersive installation titled ‘Fifth & 57th’ at the Old Selfridges Hotel, Orchard Street, London. Open to the public from 3 July to 12 July, it is attended by guests including British model Poppy Delevingne who is captured on a bench under a magnolia tree, a scene inspired by the open-air oasis of New York’s Central Park.
Recreating the brand’s magical Fifth Avenue world, visitors can enter the installation through the doors of a subway car and stroll a version of Fifth Avenue, ending up at a recreation of the flagship’s storefront. The cityscape projections feature a mesmerizing recreation of Manhattanhenge, a summer phenomenon when the sun aligns with New York’s major streets. Visitors get a taste of the Big Apple with a New York City-style subway turnstile installation.While a master Tiffany engraver personalizes guests’ Tiffany designs, the new store features exclusive designs from the Tiffany T collection: a black cutout cuff and a ring in sterling silver. Both the designs come in sterling silver with black ceramic detailing, chiming with the season’s vogue for strong, graphic and monochromatic jewellery. Much more than traditional logo pieces, these are quite the stylish take on the trademark Tiffany T and will be available until 31 August, 2015 only at Selfridges London.Relocating to one of the best department store in the world, Tiffany’s 220-square-meter space features a Private Selling Room and a dedicated Bridal Salon where customers can sip champagne while browsing Tiffany jewelry designs.
The walls of the new space are unique among Tiffany stores. Zigzagged wood panels are inlaid with brass and stainless steel trim, velvets, stones, straw-marquetry and cast colored glass that evokes faceted gems.
The store’s wood flooring is inlaid with yellow, red, blue and green stones in faceted patterns. The idea of refraction of light through colored gems is a prominent motif reflected in the space’s architecture and material. The space features a unique ceiling sculpture by Tomas Saraceno which extends the exploration of light, refraction and facets that can be found in the design of the Tiffany store in Selfridges.