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The Remastering Of A Fragrance Classic

The Remastering Of A Fragrance Classic

Pursuitist Luxury Best Luxury Blog

We hear of classic movies or albums getting remastered but what about fragrances? The classic Norell New York brand has remastered and reimagined their Norell fragrance into Norell New York.

Decades ago Norman Norell was known for creating an elegant and feminine look that is still emulated today. He dressed Marilyn Monroe, Jackie Kennedy and other icons of his era. His style was feminine, glamorous and very 1950s New York. How do you update a fragrance for the modern era? Described as modern green floral the scent is grounded in flowers. A bottle of Norell New York contains over 200 jasmine petals. It has top notes of galbanum, bergamot, pear and mandarin with a heart of jasmine, peony, orchid, and gardenia. The scent is anchored with orris butter, vetiver, sandalwood, vanilla, and must.

Perfumer Celine Barel created the scent and Elvis Presley’s granddaughter Riley Keough serves as the face of the ad campaign and wears original Norman Norell designs in photos shot by Michael Avedon, grandson of legendary photographer Richard Avedon. The choice of model and photographer was meant to be an interplay of past and present.


Norell New York, has partnered with Baccarat to produce a limited edition Parfum. Baccarat only produced 500 bottles handmade at their factory in France. The Baccarat Parfum is priced at $1,500 available at Neiman Marcus and Bergdorf Goodman. The signature Eau de Parfum sells for $150.