On Monday evening, Amazon announced that it would soon be offering a Kindle app for Android. This shouldn’t have come as a surprise to anyone considering the company already had software applications for the PC, Mac, Apple’s iPhone and iPad, and BlackBerry phones. But it is worth delving into how the Kindle apps on these platforms differ, if at all, and which one has the best non-Kindle Kindle experience. Amazon has not been resting on its laurels when it comes to the Kindle as a platform. While the Kindle hardware itself is only in its second generation, the strength of Amazon’s strategy is in getting its digital bookstore into the hands of as many users and on as many platforms as possible. The end goal, you see, is that everyone buys their books from Amazon, even if they’re not willing to invest in the Kindle hardware itself. – From CNET
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.