For the new autumn collection, H&M decided to start a collaboration with the high-end Parisian designer, Isabel Marant. The artist is thrilled with this partnership, saying that she already is aware of the fact that H&M works with the best designers and she gladly received the invitation.“I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality”.
Isabel Marant is known for designing collections of bohemian inspiration, adorned with ethnic elements. She lets herself inspired by the urban attitude and the rock’n’roll spirit, delivering the most amazing pieces of clothing, reflecting that hip urban attitude, with French chic “flavour” we all crave for. Without exaggerating, it is said that, French fashion is cooler, thanks to her unique way of displaying a contemporary and effortless style. The new H&M autumn collection will hit the stores and the online on November 14. What’s really interesting is that, the designer will release (for the first time) a clothing collection for men.