Alex Carter
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé…
Digital Strategies for Luxury Brands is an overview of the top 10 ways that luxury brands are currently engaging with consumers online. The presentation, by Marci Ikeler and Phil Jackson for Publicis NY, showcases great digital strategies for luxury brands. They provide a fantastic snapshot – 10 ways to engage with luxury consumers online – and all brands can take a piece of this action. We particularly like the “tell a great story”. “be a cultural tastemaker” and “provide a trusted guide …” recommendations.
Tags
Alex Carter
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.