As hinted at by Justin Long—the “Apple” in the company’s humorous “Get a Mac” series of advertisements alongside “PC” counterpart John Hodgman—the campaign has finally run its course since the airing of the series’ final commercial in October of 2009. Apple has stripped its site of the parody advertisements and any outstanding “Get a Mac” links now redirect to the company’s “Why You’ll Love a Mac” information series. The campaign, running for nearly three years, was a fairly successful bit for Apple—at least in terms of media recognition. The sixty or so various face-offs between the geeky PC and suave Apple representatives earned Apple top honors in 2009 in the form of an Adweek “Campaign of the Decade” award, primarily a result of its, “neat trick of making the brand look laid back and cool while it mercilessly skewered its rival.” – From PC Mag
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.