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Teens find Steve Jobs cooler than Mark Zuckerberg

Teens find Steve Jobs cooler than Mark Zuckerberg

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A recent study shows that Apple’s Steve Jobs is the most admired entrepreneur by teens.

Jobs leaves other innovators in the dust, including Facebook’s Mark Zuckerberg, Harry Potter scribe J.K. Rowling, Oprah Winfrey, music mogul Jay-Z and skateboarding legend Tony Hawk.

Here’s the results of the study:

Steve Jobs: 23%
J.K. Rowling: 17%
Oprah: 14%
Jay-Z: 13%
Tony Hawk: 9%
Mark Zuckerberg: 9%
Russell Simmons: 6%
Stella McCartney: 5%

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When looking at just the girls, the top spot went to J.K. Rowling, followed by Oprah Winfrey – and then Jobs.

While most teens admire entrepreneurs who make a difference, when asked what their incentive for becoming an entrepreneur would be, doing good was only the third-ranked response at 15 percent. Above it was working for yourself at 27 percent and controlling your destiny at 24 percent.

View Comment (1)
  • How the hell did Tony Hawk and Mark Zuckerberg tie at only 9%? I guarantee every one of these kids that voted are on Facebook, but only a small percentage of them have ever skateboarded or even know who Tony Hawk is. I’m glad that Jay-Z and Oprah were so far up there. Maybe Jay-Z will have a nice backup plan for when Beyonce flakes out.

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