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TAG Heuer MERIDIIST Automobili Lamborghini phone – First Look!

TAG Heuer MERIDIIST Automobili Lamborghini phone – First Look!

Christopher Parr | Pursuitist
Pursuitist Luxury Best Luxury Blog

Inspired by the mythic Lamborghini Murcielago, TAG Heuer, the world leader in luxury sports watches and chronographs has teamed up with the famous Italian super sports car manufacturer to create the limited-edition MERIDIIST Automobili Lamborghini phone.

In tribute to the year Automobili Lamborghini was founded, 1963 pieces of this finely-tuned device will be sold worldwide.
“TAG Heuer has revolutionized first timekeeping and now luxury mobile phone industry by finding technological inspiration in professional motor sports and Grand Tourism cars,” said Steve Amstutz, General Manager for TAG Heuer Communication Instruments.

Housed in black titanium carbide coated 316L stainless steel, the design of the MERIDIIST Automobili Lamborghini phone references the super sports car down to its famed signature on the battery cover – the same as on the Lamborghini Murcielago LP 640’s V12 engine block. The back of the device is engraved with its limited edition number while the keyboard is customized with Automobili Lamborghini’s trademark Taurus bull on the steel central button.

The MERIDIIST Automobili Lamborghini phone is luxuriously crafted and detailed, marrying the most prestigious materials and advanced components in the watchmaking and automotive worlds. The display is made from 60.5 carats of scratch-resistant sapphire crystal. Its battery life is unrivalled and offers a seven hours talk time or 28 days standby power.

“The MERIDIIST Automobili Lamborghini phone epitomizes TAG Heuer consistency in inspiring and framing its diversification, combining technology and design, and partnering with the best sports car brands. We are very proud of this new partnership with such a great brand as Lamborghini” added Jean-Christophe Babin, President & CEO of the TAG Heuer Group.

The excellence of the finished product is guaranteed through the involvement of the TAG Heuer communication instrument’s licensee ModeLabs Group who provided its expertise and know how in the development and the manufacturing of exclusive tailor made handsets.

Features include concealed digital camera (picture and video):

High quality (CMOS low noise) digital camera links human gesture to technology through mechanical refinement. A software maximizing the image quality & color rendering has been specifically developed. MERIDIIST has a 2 megapixel camera sensor (1 200 * 1 600 pixels) for standard photo size 10x15cm quality print and 2GB memory which enables to store more than 5000 pictures. A mechanical camera sliding shutter triggers automatically the preview mode.

Decorative back cover:

For a personalisation of each handset, a great choice of rubber, calfskin leather and genuine alligator is proposed. Genuine alligator leather sourced exclusively from breeding farms is cut, sewed by highly qualified craftsmen. A tailor-made manufacturing process, derived from watch strap technology is used. The delicate stitching gives the final refined touch. Each decorative leather or rubber is selected and tested to resist to environment as well as mechanical stress.

Multi function TAG Heuer switch:

As a distinctive touch, the Meridiist features a dual-function TAG Heuer switch, designed for the needs of the executive in important meetings: with a touch of this switch a polite call rejection process is issued; it also illuminates the unique time display mounted at the top of the Meridiist, and switches the direction from which the time can be viewed or launches a 1/100th of a second chronograph (lap time or split time).

Outstanding autonomy:

Exceptional autonomy up to 28 days standby time and 7 hours talk time will provide comfort of use of the highest quality. Every single electronic component has been scrupulously selected by our engineers to optimize the output of the long duration Li-Ion battery.

Time in your hand’ with specific time unit dual display patented design:

This exclusive design for one-of-a kind personality integrating watch inspired features performs several functions, such as reversible clock, 1/100 of a second chronograph and incoming call identification. A special OLED technology (Organic Light-Emitting Diode) protected by a sapphire crystal glass contributes to this innovating design. This dual display offers the user a new level of refinement in their manner of viewing the time and addressing incoming calls.

The TAG Heuer MERIDIIST Automobili Lamborghini phone will be available in November at selected TAG Heuer and Lamborgini retailers (

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