Interesting report from NYTimes:
Some people will stop at nothing to snap up a bargain — even if it means paying too much. Swoopo starts the bidding at zero dollars and zero cents. That is the paradoxical principle behind Swoopo, a Web site that offers a seductive and controversial proposition to online shoppers. The site, which started in Germany and was recently introduced in the United States, sells appliances, electronics and other products in auctions that typically top out at a small fraction of the retail price. – from NYTimes