Sean “Diddy” Combs and CIROC debut first Amaretto flavor infused Vodka

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Sean “Diddy’ Combs and the makers of CIROC Ultra Premium Vodka have released CIROC Amaretto. CIROC Amaretto is a cherry-almond flavor infused vodka with a touch of vanilla and a silky-smooth finish. The spirit is designed to be exceptionally versatile, allowing for a greater range of cocktail creativity versus similarly flavored spirits. CIROC Amaretto joins the brand’s flavor line-up, which currently features CIROC Peach, CIROC Coconut and CIROC Red Berry.

“Anyone who knows me knows that I love to innovate, whether it’s to do something no one else has done before, or take something everyone knows and completely reinvent it,” said Sean “Diddy” Combs. “I am excited to introduce the world to our newest creation.”

Said Roderick Blaylock, Brand Director, CIROC Ultra Premium Vodka: “They (consumers) consistently tell us that they love the high quality of CIROC Vodka, especially our flavor offerings. We believe that CIROC Amaretto will be received with the same enthusiasm as CIROC Peach, CIROC Coconut and CIROC Red Berry.”

A bottle of CIROC Amaretto retails at $35.