Heineken has collaborated with fashion designer Mark McNairy to create two signature colorways for McNairy’s classic chukka saddle boot. The boots are part of the #Heineken100 program – an exclusive seeding program that celebrates Heineken’s “Man of the World.” McNairy worked with #Heineken100 creative director, Chris Gibbs, to design the shoes.
The boots are classic Heineken colors. Each features a Heineken green eva sole, white laces, black weld, white eyelet, and black pebbled leather side – one pair having a white suede upper with a red rear stripe, and the other having a black pebbled upper with a black rear stripe. Both will be packaged in a clear acrylic lid box, and customized sizing label.
“This is Heineken’s second year partnering with the fashion visionary, Mark McNairy, for our coveted ‘#Heineken100’ program,” said Belen Pamukoff, Brand Director of Marketing, HEINEKEN USA. “Mark McNairy has provided Heineken with not only a progressive take on classic men’s fashion, but a signature collaborative product that is exclusive to the brand.”
The two pairs of shoes mark the first of four collaborative products that will be released during the remainder of 2013.
“Heineken and I had such great chemistry working together for last year’s ‘#Heineken100’ program that I wanted to take it up a notch,” said McNairy. “For this year’s collaboration, I decided to put a modern spin on a classic silhouette in two colorways that speak to various Heineken ‘Men of the World.’ One colorway is for those who desire a more traditional look and the other for those who have a more adventurous style.”
In its fourth year, the #Heineken100 influencer program identifies and celebrates various tastemakers across the nation that represent Heineken’s “Man of the World.” The collaborative products are exclusively available to the 100 individuals on the #Heineken100 list. Previous collaborative products for the program include: McNairy saddle shoes, a Public School designed camouflage duffle bag, a Tsovet watch, Android Homme sneakers, and tote bags designed by fashion duo Dee & Ricky.