The Spanish sanitaryware manufacturing company Roca has recently opened a surprisingly dynamic and undulating gallery space in London, where their products are displayed in a customized space. Roca London Gallery gathers together great modern commercial design and fascinating products. Roca’s London showroom is located near Chelsea Harbour, London, and features a reception and lounge area with sinuous design lines that undulate towards semi-open zones for product displays and a meeting room space.
The architects of Zaha Hadid Architecture described the space as the place “where a fluid architectural space meets innovative Roca products“. Contemporary plastic furniture and ceiling elements adorn the spaces, creating a futuristic look. The space captures the essence and values of the global Roca brand, enhancing their customer’s experience with the brand and products. This gallery is the latest addition to Roca’s showrooms: Roca Barcelona Gallery, the Roca Madrid Gallery and the Roca Lisbon Gallery. At the end of this post is a video presentation and tour of the gallery concept, together with the brand’s vision of design and architecture.
