The Ritz-Carlton and Mercedes-AMG PETRONAS F1 Team: A Fusion of Luxury, Art, and Philanthropy
Introduction to the Exquisite Collaboration
The Ritz-Carlton Hotel Company, a name synonymous with unparalleled luxury, has embarked on a fascinating journey with the Mercedes-AMG PETRONAS F1 Team. This collaboration is more than just a partnership; it’s a blend of high-end luxury, art, and a strong commitment to social responsibility.
Art Meets Philanthropy: The Travel Poster Series
Renowned artist Louis-Nicolas Darbon, known for his vibrant and captivating work, has created a unique series of travel posters for The Ritz-Carlton. These aren’t ordinary posters; they’re a celebration of iconic cities from the 2022 F1 season, including Miami, Montreal, and Abu Dhabi. The collection features seven canvas travel posters, alongside exclusive portraits of F1 stars Sir Lewis Hamilton and George Russell.
Investing in Art, Investing in Future
What sets this series apart is its philanthropic angle. Proceeds from these art pieces will go to Sutton Trust, an organization striving for social mobility. This initiative aligns with The Ritz-Carlton’s Community Footprints program, focused on making a positive impact in areas like child well-being and poverty relief.
Exclusive Offerings: From Canvases to Prints
The collection is available in both original canvas and limited edition prints. Each original, sized at 90 cm x 120 cm, is autographed by Toto Wolff, Sir Lewis Hamilton, and George Russell. The prints, a bit smaller at 76 cm x 101 cm, are limited to ten per poster. The pricing reflects the exclusivity and the cause, with originals at $13,000 and prints at $3,000. The portraits of Hamilton and Russell are unique collectibles priced at $25,000 each.
Louis-Nicolas Darbon: The Artist Behind the Canvas
Louis-Nicolas Darbon is a French London-based contemporary artist influenced by pop art, neo-expressionism and street art. He is well known for his various iconic pop figure portraits and fashion inspired artworks. In 2021 he became The Ritz-Carlton Artist Partner.
Darbon’s international acclaim is well-deserved. With exhibitions across major global cities, his work, especially his portraits, speaks volumes. His involvement in this project adds a layer of artistic integrity and global appeal.
Accelerate 25: Driving Change Beyond the Track
The Mercedes-AMG PETRONAS F1 Team’s Accelerate 25 program, launched in December 2020, aims for diversity and inclusion in the sport. Their partnership with Sutton Trust underlines their commitment to social change, advocating for education and opportunities for underprivileged youth.
The Grand Unveiling: An Experiential Event in Mexico City
To launch this series, The Ritz-Carlton, Mexico City, will host an exclusive event on October 27. It promises to be an evening of luxury, celebrating the intersection of art, sport, and philanthropy.
Where to Find These Masterpieces
For those interested in owning a piece of this unique collection, visit travelposterseries.com. Here, art enthusiasts and philanthropists alike can purchase these limited-edition pieces, contributing to a noble cause while owning a slice of luxury and sports history.
This collaboration between The Ritz-Carlton and the Mercedes-AMG PETRONAS F1 Team, brought to life by Louis-Nicolas Darbon, is a testament to the power of combining luxury, art, and social responsibility. It’s not just about owning a piece of art; it’s about being part of a movement that drives change, both on and off the racetrack.
Christopher Parr, is the Editor and Chief Content Creator for Pursuitist, and a contributing writer to USA Today, Business Insider — and the on-air host of Travel Tuesday on Live at 4 CBS. He is an award-winning luxury marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. Named a "Top 10 Luxury Travel Blogger” by USA Today, Parr has also been selected as the official winner in Luxury Lifestyle Awards’ 2023 list of the “Top 50 Best Luxury Influencers and Bloggers in the World.”