The Kendo division of LVMH Moët Hennesy Louis Vuitton will launch a Rihanna makeup range, called Fenty Beauty by Rihanna, in the fall of 2017.
Luxury conglomerate LVMH is estimated to have paid up to $10 million to land the deal with the music superstar.
“Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience,” said David Suliteanu, chief executive officer of Kendo. “We are aiming for the stars. Kendo is honored to work with Rihanna.”
We’ll be sure to report more information about Fenty Beauty as it becomes available.