The Paris based PPR, with the luxury portfolio of Gucci, Bottega Veneta, Yves Saint Laurent, Alexander McQueen, Balenciaga, Boucheron, has added a new brand to their impressive collection. PPR has signed an agreement to acquire Brioni, one of the world’s most famous men’s tailoring houses and the symbol of classical and timeless Italian elegance. The transaction should be finalized at the beginning of 2012.
François-Henri Pinault, Chairman and CEO of PPR, told us: “Brioni boasts top quality craftsmanship and is synonymous with Italian masculine elegance. It is the reference in ready-to-wear and bespoke menswear and I am delighted that it is joining our magnificent portfolio of luxury brands. We have great ambitions for this fashion house. We will give it access to our expertise and know-how, so that it can write a new page in its history while continuing to preserve its identity.”
Francesco Pesci, CEO of Brioni, added “Joining PPR group is a great opportunity for Brioni as we will benefit from the group’s power. It is the ideal partner to lead our company towards a new stage in its development while enabling it to preserve its unique know-how and remain faithful to its values of timeless elegance and refinement.”
Founded in 1945 by Nazareno Fonticoli and Gaetano Saviani, innovation is a core part of Brioni’s identity: it was the first fashion house to organize a fashion show for men and to introduce a touch of color into men’s wardrobes. Its range covers all categories of men’s attire as well as fragrances, accessories and leather goods. Brioni offers in custom-wear based on a tradition of “made in Italy” craftsmanship that is carefully preserved in its sartorial workshops, the largest of which is located in Penne in the Abruzzo region of Italy.