Guerrilla marketing meets gamification. Nike has unveiled a secret, and free, vending machine in New York City. If you plug in your Nike+ FuelBand, the Nike Fuel Vending Machine dispenses Nike gear, including a free shirt or pair of socks.
Nike: “First, find the #nikefuelbox. Two, plug in your Nike+ FuelBand. Three, watch goals become gratification.”
Sadly, the Nike Fuel Vending Machine has moved to a new destination in New York. Utilizing social media, Nike has been hinting at where the vending machines are located, but hasn’t given up exact details. Follow Nike on Twitter and get the latest clues.
Christopher Parr, is the Editor and Chief Content Creator for Pursuitist, and a contributing writer to USA Today, Business Insider — and the on-air host of Travel Tuesday on Live at 4 CBS. He is an award-winning luxury marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. Named a "Top 10 Luxury Travel Blogger” by USA Today, Parr has also been selected as the official winner in Luxury Lifestyle Awards’ 2023 list of the “Top 50 Best Luxury Influencers and Bloggers in the World.”