Guerrilla marketing meets gamification. Nike has unveiled a secret, and free, vending machine in New York City. If you plug in your Nike+ FuelBand, the Nike Fuel Vending Machine dispenses Nike gear, including a free shirt or pair of socks.
Nike: “First, find the #nikefuelbox. Two, plug in your Nike+ FuelBand. Three, watch goals become gratification.”
Sadly, the Nike Fuel Vending Machine has moved to a new destination in New York. Utilizing social media, Nike has been hinting at where the vending machines are located, but hasn’t given up exact details. Follow Nike on Twitter and get the latest clues.