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New Recipe for Heinz Ketchup

New Recipe for Heinz Ketchup

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Anyone else remember New Coke? Well, Heinz has changed their famous ketchup recipe — to decrease salt by 15%. Who knows, maybe you may need to stockpile Heinz ketchup. “The initial consumer taste tests were conducted in Pittsburgh, before we expanded to six cities across the U.S., to ensure the recipe met our consumers’ expectations,” said company spokeswoman Jessica Jackson.

For the first time in 40 years, Heinz ketchup is changing its famous recipe — by lowering the salt content in an effort to appeal to more health-conscious consumers, the company said yesterday. Company officials have taste tested the new blend and believe it will be as popular as their old recipe, which has a 60 percent share of the ketchup market. But Heinz fans fear that the company may be messing with perfection and that the switch could wind up a flavor debacle equal to the infamous rollout of New Coke. – from NYPost

Here’s Friend Matt Le Blanc in the classic 1987 Heinz Ketchup Commercial: