NET-A-PORTER.COM, the world’s premier online luxury fashion retailer, today announced the launch of NET-A-PORTER TV, a digital TV station housed on NET-A-PORTER.COM that allows visitors to shop for their favorite designers as they browse video content unique to NET-A-PORTER. In addition, viewers can share, like, embed and comment on all videos, resulting in the most highly engaging and interactive watching and shopping experience to be had on-line.
Not only is NET-A-PORTER TV available on multiple platforms including all mobile devices and the iPad, NET-A-PORTER TV is the first fashion T-commerce experience available currently in the US with a global launch to follow on Google TV-enabled Sony TVs and Blu-ray Players as well as the Logitech Revue set-top box. The bespoke full-screen interface allows users to enjoy new levels of interactivity, view product details and buy direct through their TVs. With content especially designed to be enjoyed on one’s TV, users can easily search for or select specific videos to view on demand, or they have the option to watch each channel’s content in sequence. On your Google TV-enabled device of choice go to http://www.net-a-porter.com/googletv for this revolutionary shopping experience.
Comprising four channels for launch – Runway, Who’s Who, Trends 101 and Flashbacks – NET-A-PORTER TV is composed of engaging fashion entertainment from the hottest runway shows, exclusive designer interviews, inspiring shoots and insider trend reports. In addition to having a fully searchable archive of all NET-A-PORTER’s exclusive video content, new features include interviews with Jonny Johansson, Swedish fashion house Acne’s dynamic Creative Director; New York celebrity and trend setter Olivia Palermo; and Vogue Japan Fashion Director and world-renowned fashion maverick, Anna Dello Russo.
NET-A-PORTER has utilized technology from Brightcove, the leading online video platform, to ensure a fully interactive, user-friendly experience that will expand the reach of its video content across a wide range of devices. Adjacent to the videos, past and present, a stream of relevant new product appears on the screen available for purchase in only a few clicks. Go direct to http://www.net-a-porter.com/tv or click on the following URL for a demonstration, http://www.net-a-porter.com/Content/netaportertv.
Alison Loehnis, NET-A-PORTER’s VP of Sales and Marketing, says: “We have taken our original concept of a shop-able magazine one step further with the addition of shop-able TV. Innovation and technology are two cornerstones of Net-a-porter and it is incredibly exciting to be at the fore-front of this entirely new customer experience.”
To celebrate the launch, NET-A-PORTER will run a competition on Facebook for a £2,000 shopping spree. Over the course of three days, Facebook fans will be given a daily clue with answers to be found on NET-A-PORTER TV. Those who have collected all of the answers must then email their responses to Facebook(at)net-a-porter(dot)com and the winner will be picked at random.
NET-A-PORTER’s long standing advertising partner, Tiffany, will be the launch sponsor for this exciting new addition to the NET-A-PORTER portfolio.