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Missoni for Target

Missoni for Target

Christopher Parr | Pursuitist
Pursuitist Luxury Best Luxury Blog

Target is readying the launch of their Missoni’s collection for September 13. The lookbook for the 400-piece range, which includes clothes for men, women, girls, and babies as well as dishwear, a blanket, and even a bike, comes courtesy of new Tumblr blog All The Way Up Here, written by model Marina, who also wears the clothes in the campaign. Having the spokesmodel cover a collection editorially is a cleaver way for Target to promote the launch.

Take a look at the Missoni for Target collection at http://allthewayuphere.tumblr.com.