The House of Dior has released a new short film entitled “Miss Dior Blooming Bouquet” that stars actress Natalie Portman. Directed by Sofia Coppola, the campaign for its new springtime fragrance puts the emphasis on signature Dior themes, as well as the inspiration for the scent. As in the house’s fashion and couture lines, flowers, which Christian Dior himself had a particular fondness for, are omnipresent.
Watch Portman behind the scene at the heart of the House of Dior, on the legendary staircase in 30 Avenue Montaigne.
“Miss Dior Blooming Bouquet is a smooth and carefully formed perfume, not a sensory assault, but rather a halo, like an aura. It’s a “bubble ” perfume, one possessing the extreme elegance of gentleness ,” states François Demachy, the house’s exclusive perfumer-creator. At the heart of this delicate fragrance lies the subtly sweet perfume of the peony, recreated here through a harmonious combination of rose and fruity notes.
Below, Portman wears a Dior Haute Couture floral dress designed by Raf Simons:
Christopher Parr, is the Editor and Chief Content Creator for Pursuitist, and a contributing writer to USA Today, Business Insider — and the on-air host of Travel Tuesday on Live at 4 CBS. He is an award-winning luxury marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. Named a "Top 10 Luxury Travel Blogger” by USA Today, Parr has also been selected as the official winner in Luxury Lifestyle Awards’ 2023 list of the “Top 50 Best Luxury Influencers and Bloggers in the World.”