Marc Jacobs teams up with Sephora to launch an ambitious cosmetics collection, according to Julie Naughton and Pete Born of WDD:
“I like the transformative qualities of fashion and fashion to me is not just clothing, it’s handbags, it’s shoes, it’s clothes, it’s hair, it’s makeup, it’s fragrance, it’s the whole ritual of making those choices, of enjoying the ritual, of making the choices that will tell the world who you want to be that day. We spent a lot of time developing materials and choosing the colors. We work with the technicians at the mills to achieve a certain effect, so we did the same thing with Sephora. The color palette tells a story and that story is based on a spirit. I chose different types of characters, such as an ingénue,” – Marc Jacobs on the beauty collection with Sephora
