British luxury shoe make Manolo Blahnik has unveiled its plan for its first jewelry line. Set to launch in March of 2011, the line will be produced and distributed by Spanish chain Tous.
The move continues a trend for Manolo Blahnik, which recently partnered with London’ Liberty Department store. It allows the company to better compete in the marketplace against surging brands, such as Jimmy Choo. For Tous, it lets the company evolve into more of a lifestyle brand.