Ladurée’s Timeless Appeal: An Updated Guide for 2025
Just when it seemed like pie might overtake macarons as New York’s trendiest dessert, Paris’ legendary Maison Ladurée cemented its place as the city’s ultimate purveyor of indulgence. Founded in 1862, Ladurée has perfected the art of the macaron, creating delicacies that are as beautiful as they are delicious. The debut of its Upper East Side boutique changed the game entirely for New Yorkers, and its expansion into SoHo brought an added layer of luxury. Ladurée isn’t just a dessert shop—it’s a cultural icon that elevates every visit into an experience.
Here’s everything you need to know about Ladurée’s New York locations, as well as their global destinations and latest offerings.
Ladurée Locations in New York
1. Ladurée Upper East Side
- Address: 864 Madison Avenue (at 70th Street), New York, NY
- Vibe: A chic jewel box of French opulence. With its gilded mirrors, pastel tones, and plush furnishings, this boutique transports you to 19th-century Paris.
- Best For: Picking up macarons in their iconic pastel boxes or enjoying an espresso paired with your treats.
- Pro Tip: Arrive early to avoid long lines and enjoy a quieter, more intimate experience.
2. Ladurée SoHo
- Address: 396 West Broadway, New York, NY
- Vibe: A relaxed yet luxurious space that marries Parisian charm with downtown cool. The SoHo location boasts a hidden garden café, perfect for a leisurely brunch or afternoon tea.
- Best For: Dining in, sampling macarons with tea, or indulging in a full pâtisserie spread.
- Pro Tip: Make a reservation for the garden café, especially during warmer months when it becomes one of Manhattan’s most sought-after dining spots.
Ladurée’s Global Destinations
While New York is home to two of Ladurée’s most iconic U.S. outposts, the brand’s influence spans the globe. Whether in Paris, Tokyo, or Dubai, Ladurée boutiques are an extension of their legendary French roots.
- Paris, France: The original boutique on Rue Royale is a must-visit for any macaron lover. The Champs-Élysées flagship offers an expanded menu, including breakfast and savory dishes, in a grand Belle Époque setting.
- London, UK: Locations in Covent Garden and Harrods are perfect for afternoon tea in quintessentially British yet unmistakably French style.
- Tokyo, Japan: Ladurée Tokyo showcases innovative flavors like sakura (cherry blossom) and matcha, blending French sophistication with Japanese influences.
- Dubai, UAE: Boutiques in The Dubai Mall and The Mall of the Emirates deliver luxury on another level, complete with breathtaking views and signature pastries.
- Los Angeles, USA: The Beverly Hills boutique captures the glamour of the West Coast with Parisian charm, making it a hotspot for celebrities and macaron enthusiasts alike.
What to Know Before You Visit
Plan to Wait
Lines at Ladurée haven’t gone away—they’ve simply become part of the experience. During peak times, you may wait up to an hour, especially around holidays like Valentine’s Day. Bring a book, catch up on your favorite podcast, or enjoy the anticipation.
Pro Tip: Order ahead online for same-day pickup, especially if you’re planning a larger order or buying gifts.
Come Hungry
Ladurée’s macarons are generously sized, more like desserts than mere snacks. In addition to the classic macarons, the menu now features seasonal macaron sandwiches filled with ice cream and sorbet—perfect for warmer months. You’ll also find other pâtisserie staples like éclairs, mille-feuille, and their iconic Ispahan, a rose macaron layered with raspberries and lychee.
Blend Cultures—and Try New Flavors
Ladurée’s timeless macaron flavors—pistachio, rose, salted caramel, and dark chocolate—are always in demand. However, the New York locations continue to offer unique options. The cinnamon-raisin macaron, a nod to American tastes, remains a local favorite, joined by newer creations like maple-bourbon, yuzu-ginger, and matcha-cherry. Seasonal options include pumpkin spice, cranberry-chestnut, and strawberry-basil.
Make It a Full Experience
At both New York locations, Ladurée is more than just a stop for dessert. The SoHo boutique offers a serene garden café where you can enjoy a full meal or afternoon tea, while the Upper East Side location provides an intimate, elegant atmosphere for grabbing treats to-go.
Globally, Ladurée boutiques often include dining spaces and curated lifestyle collections, allowing you to take a piece of Parisian luxury home. Signature pastel green boxes tied with satin ribbons make Ladurée’s offerings perfect for gifts, while their candles, teas, and bath products are indulgences in their own right.
Beyond New York
Whether you’re enjoying macarons in Paris, sipping tea in Tokyo, or basking in the glamour of Dubai, Ladurée’s timeless elegance shines through in every destination. Each boutique offers its own flair, but all share the same commitment to quality and luxury that has defined the brand since 1862.
For those lucky enough to visit a Ladurée boutique, every moment is an experience, and every bite is perfection.
