Madonna’s eldest daughter, Lourdes Lola Leon, makes her official debut in the fashion world. The 19 year old teen is the new face of Stella McCartney’s Pop fragrance campaign. Lourdes_leon_stella_mccartney_pop_campaign_1Lourdes along with Claire Boucher aka Grimes, Kenya Kinski-Jones, and Amandla Stenberg faces the lens for a campaign with be-true-to-yourself message that calls for female camaraderie and collective girl power. Sporting a silver-lavender hair color, Lola is at ease in the images of the promotion that was shot by Glen Luchford in California with the sun-drenched desert as backdrop. Celebrating bare-face, natural look, McCartney’s new muse also asserts, “I go through this struggle myself, [where] women’s bodies have been made so public that everyone feels like they need to comment.”Lourdes_leon_stella_mccartney_pop_campaignMcCartney also shared on Instagram, “So happy to have Lola on the POP team! Lola, who I’ve known her entire life, is at the beginning of her career as a performance artist.” She added, “She’s an independent, inspirational and free-spirited young woman. Despite being born in the spotlight, she has kept her feet firmly on the ground!”POP__stella_mccartneyWhile Lourdes is studying musical theater at the University of Michigan, lets take a look at the designer’s first fragrance released in four years. Celebrating friendship and independence, Pop captures the free spirit of the women who wear it.
A unique scent, it combines the vibrant floralcy of tuberose with sandalwood and the unexpected combination results in an undeniably feminine scent that makes a statement without being overwhelming.pop-lola-leon-stella-mccartneyScheduled to hit the shelves of selected Stella stores and at Stella McCartney website on 24th March, Pop and its ambassador, Lourdes, are ‘capturing and celebrating that very special and exciting time when you are finding yourself and coming into your own’.

Stella McCartney Via Vogue