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Mad Men gets the Barbie Treatment

Mad Men gets the Barbie Treatment

Can’t get enough of AMC’s Mad Men? Then how about Barbie’s of the show’s characters?

To coincide with the launch of the 4th season of Mad Men, you can now get Barbie versions of your favorite Mad Men characters, including creative director and leading man Don Draper; his wife Betty Draper; Sterling Cooper partner Roger Sterling; and bombshell office manager Joan Holloway.

The Mad Men Barbie Collector doll collection embodies the Mad Men series’ couture fashions and accessories, and its iconic ’60s style and aesthetic.

These dolls are not your typical Barbie.

Gracefully molded of Silkstone, a material that resembles the look and weight of porcelain, each doll is stylized in iconic costumes from the series, and comes with accessories true to their show counterparts. Don Draper wears his classic, polished red-lined suit and comes accessorized with a hat, overcoat and brief case; Betty Draper’s classic look is captured with unparalleled detail, from her faux pearl necklace to her pumps; Joan Holloway looks chic in a purple skirt suit and perfectly styled coif with her staple accessory – a pen necklace; and Roger Sterling is looking dapper in his monogrammed shirt.

The cost of each is $74.95.

Here an interview with Robert Best, the dolls’ designer.

Q: Where did this idea come from?

A: Well, first of all, of course, I’m a huge fan of the show as are many people at the office. Serendipitously, an opportunity came up to partner with Lionsgate, AMC and the show… so the next thing you know we were showing Matt Weiner and Janie Bryant our whole vision and idea. We invited them to the Barbie design center, gave them a tour and had an initial brainstorm.

Q: The Mad Men dolls are the first in the Fashion Model Collection. Why is that?

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A: I think because it seemed like such a natural fit. The era of the show, the fantastic details and style fit within our Barbie Fashion Model aesthetic. All the dolls in the BFMC are inspired by the ladylike 1960s.

Q: What was it like working with designer Janie Bryant? How much was she involved?

A: That was awesome. Janie is such a great character, she’s really fun and she has so many great ideas and also from working with Matt she has a very keen attention to detail, and is actively involved in every aspect of the costumes. For Barbie, the details are important particularly for collectors. She was so gracious and gave me access to her huge costume closet. She pulled multiple outfits and props for me to design from so it made the whole process very easy and gave us that access we needed to be very authentic.

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