Great article from Boston on going green in luxury:
When Honda introduced its V-6 Accord Hybrid, both the marketing folks and public were confused. Weren’t hybrids supposed to be the ultimate ‘Econo Box?’ The Accord Hybrid was thriftier than the gasoline model, but it wasn’t a mileage miser. It was a performance car; unfortunately, only a few folks realized and appreciated that, and even fewer bought the concept. Now we have hybrids expanding across the automotive spectrum. Besides the strictly economy versions, you’ve got SUVs (Highlander and Lexus RX 400h) trucks (Silverado and Sierra 1500) and luxury vehicles (Escalade, Lexus LS 600hL). – from Boston
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.