This week, Fairmont Hotels announced that eReaders would be made available at certain hotels, but only to guests staying on the Gold Floors — the “exclusive oases” that have Gold reception desks manned by Gold staff members who dedicate themselves to Gold guests, who are elite. The eReaders will be stocked with a variety of Random House titles; the concierges will be briefed on the content, allowing them to make recommendations to the discerning customer. “It speaks beautifully to the research we’ve just conducted, to get at the true passion communities that [our guests] feel deeply about,” says Alexandra Blum, the executive director of brand development and global partnerships at Fairmont. At Miami’s Epic Hotel, guests are presented with pre-loaded Sony Readers. The truly decadent may choose to have genuine paper artifacts delivered to their rooms, ordering books off the “virtual nightstand,” a sort of literary room service menu. In Newport, R.I., the Forty 1? North boutique hotel places iPads in every room. – from Washington Post
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.