Holly Boyle is a freelance writer based in London. She…
Finally, your passport has arrived. In your hand you hold the all-access pass into the famously fabulous closets of Bridgette Bardot, Marlene Dietrich, Bianca Jagger, Ali McGraw and Twiggy, to name a few of your favorite style icons. Overcome with excitement, you fantasize what this means and, consequently, your head begins to spin with visions of stunning Ossie Clark gowns, gorgeous Kenneth Jay Lane costume jewelry and over-the-top 80’s power suits from the likes of Lanvin and YSL. Before you pass out from the images that have transported you to fashion heaven, your real life comes back into focus and you realize it’s not an invitation after all, just a friendly reminder that online vintage wonderland, Lucy in Disguise, has finally opened their new store on Lexington Street. A high end paradise for the vintage obsessed fashionista, Lucy in Disguise is without a doubt a remarkably brilliant collaborative concept from British pop princess, Lily Allen and her sister, Sarah Owen.
In a city saturated with shops competing to be the very best in vintage apparel, their model is simple – make vintage style and shopping affordable and accessible. The girlish ambiance and ornately constructed boutique was designed and inspired by the enviable closet of jet-setting fictional character, Lucy, who bounces from decade to decade collecting vintage pieces to sell. A time travelling fashionista, Lucy in Disguise could very well be the “girl with kaleidoscope eyes”, offering you a glimpse into a virtual time capsule of luxury fashion. The lavish collection spans the last eight decades from the roaring 20’s to the glamorous 50’s to the psychedelic 70’s and so on, featuring an extensive range of vintage clothing and accessories such as rare retro frocks, embellished boleros, cocktail rings, tea dresses, beaded clutches and classic Dior and Hermès silk scarves. In the whimsical “dressing up” playground known as Lucy in Disguise, the seemingly impossible feat of attaining the ultimate wardrobe can now be achieved. Timeless pieces from YSL, Chanel, Biba, Givenchy and Moschino have been hand-picked for you from the consummately fashionable tour guide, Lucy. Think of Lucy in Disguise as your first class ticket into vintage bliss. Sit back, relax and enjoy the ride, as your plane will be departing shortly, destination 48 Lexington Street.
48 Lexington Street
Soho
London
United Kingdom
W1F 0LR
http://lucyindisguiselondon.com/
Also read: Lily Allen and Sarah Owen’s Lucy in Disguise look book
Holly Boyle is a freelance writer based in London. She has been a contributing writer for Runway Magazine and Voda Magazine.