According to Women’s Wear Daily, French luxury house Louis Vuitton will start working on its debut scent early next year. Its “nose” will be none less than the third-generation perfumer Jacques Cavallier-Belletrud, who previously created Stella by Stella McCartney, Dior Addict, and Jean Paul Gaultier Classic, among many others. The trade paper reports that Cavallier-Belletrud “is said to be a specialist in using natural, raw materials,” while Louis Vuitton “has recently been investigating rare, almost-extinct flowers in France.”

This will be the debut perfume by the house of Louis Vuitton although the LVMH luxury group owns several fragrance brands including Guerlain, Kenzo and Dior.