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Live from Apple’s 2010 WWDC Keynote
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Live from Apple’s 2010 WWDC Keynote

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Watch this space for live blogging from Apple’s 2010 WWDC Keynote. We’ll feature the latest news coming live from Engadget, Mashable, Techcrunch, Macrumors, Gizmodo, NYTimes and more (latest is at top):

Price with 2 year contract: $199 for 16GB model, $299 for 32GB model. Price and availability, comes in two colors white and black just like spy shots. – from Macrumors

“You can switch from the front or rear camera automatically. It’s WiFi-only in 2010, we’re working with the cellular providers to get things ready.” – from GDGT

Apple calls this “FaceTime”. iPhone 4 to iPhone 4, anywhere there is WiFi. – from MacRumors

Here’s the video chat. Trying to connect to Jony Ive. – from Macworld

“Those are the 8 things I wanted to share with you on iPhone 4.” One more thing… – from Macrumors

Apple sells and hosts the ads. “All you have to do is tell us where to put them and make money.” Developers get 60% of the revenues, and payment via iTunes Connect. Here are the brands that are advertising in the second half of this year – Nissan. Citi. Unilever, AT&T, Chanel, GE, Liberty Mutual, State Farm, Geico, Campbell’s Soup, Sears, JCPenney, Target, Best Buy, DirecTV, TBS, and Disney. – from Macworld

ZZZ iAds….

iBooks automatically, wirelessly, and for free will sync your place, bookmarks, and all your notes. – from Macrumors

“Same bookshelf to keep your books… PDF reader… we’re really excited about this. And of course, the iBookstore right on your iPhone.” – from Engadget

iBooks coming to the iPhone with iOS4. Also coming to iPod touch. iBooks automatically, wirelessly, and for free will sync your place, bookmarks, and all your notes. – from Macrumors

On the consumer side, also adding an option for Bing search on the phone. “Google will stay the default, but now you’ll have one more search. Now you have three choices!” The enterprise integration: even better data protection, mobile device management, wireless app distribution, multiple Exchange accounts, Exchange Server 2010, SSL VPN support. Mail, unified inbox and threading, enhanced camera & photos apps, deeper enterprise support, new features everywhere. – from MacWorld

“And we’re going even further and giving it some metal.” Heh. “It’s our most ambitious release to date — over 1500 developer APIs. Over 100 new user features, the biggest being multitasking. Some people were saying you weren’t first with multitasking — the same was true with cut/copy/paste. But we took some time to figure out how to do it right.” – from GDGT

New name: iOS 4! – from Macworld

Jobs is asking all bloggers to turn off laptops, turn off Wi-Fi. iMovie for the iPhone will be a $4.99 app.

Randy Ubillos, Apple’s chief architect of video apps. “This is one of the most exciting things I’ve ever worked on. Record HD video and edit with beautiful transitions and titles, all on the device you carry with you every day.” – from GDGT

“We’ve written an app ourselves, iMovie for iPhone” from Ars Technica

“So we’re really happy. We think we have a great camera. But that’s not all… because it also records HD video.” “We pioneered tap to focus, and we now have it for video… and we have one click sharing… and the LED flash will stay on for video recording. You can record, edit, and then with a few taps email it right on the phone.” 720p at 30fps! – from Engadget

“The pictures are marvelous.” Showing photos: “These were taken right off the iPhone 4, shows you what kind of quality we can get.”

“5 megapixel camera. 5x digital zoom in camera app and tap to focus with LED flash. – from Macrumors

“3-axis gyro (angular velocity); pitch, roll, & yaw; rotation about gravity; gyro + accelerometer provide 6-axis motion sensing. New CoreMotion APIs that developers can call; extremely precise position information. Perfect for gaming.” – from Macworld

iPhone 4 to be powered by Apple A4 chip.

“Again, the Retina Display has 78% of the pixels on an iPad right in the palm of your hand. iPhone OS 4 makes it so your apps automatically run on the Retina Display — but they look even better, because we render your text and controls in the higher resolution. Your apps look even better without doing any work!” – from GDGT

“You can’t make an OLED display with this kind of resolution right now.” 800:1 contrast ratio also 4x better than 3GS. Uses IPS technology for superb color and wide viewing angle. – from Macrumors

The demo is going awkwardly because Jobs can’t connect to Wi-Fi. “Scott got any suggestions?” Some yells VERIZON. – from Gizmodo

“Second one, this is a biggie. Something we call the Retina Display. What’s that? In any display there are pixels. We dramtically increased the pixel density, Four times the amount.” “Because we have four times as many pixels, we get really, really sharp text. Now the retina display as 326 pixels per inch.” – from Engadget

One side is Bluetooth, WiFi, GPS, other is UMTS and GSM. Shows that the stainless steel band is the primary structure of the phone, “Brilliant engineering, uses band as part of Antenna system.” – from MacWorld

“Now, this is really hot. There are well over 100 new features, but I’m going to cover 8 new features of the iPhone 4. The first: an all new design.” – from GDGT

iPhone 4.

“iPhone has 58.2% of the entire mobile browser usage in the U.S. Over 2.5x as #2 which is Android, at 22.7%. Q1 of 2010 Nielsen says the smartphone marketshare in the US: RIM is #1 with 35%, iPhone is #2 with 28%, WIndows Mobile #3 with 19%, Android #4 with 9%, and Other tied with 9%.” – from MacWorld

On to the iPhone…

They’re just crossed 5 billion downloads from the app store. “Apple has paid out over $1 billion dollars to iPhone developers so far.” – from Macrumors

“Comes with classic rock like Queen and Rolling Stones as well as new artists like Rise Against.” – from Macrumors

Farmville for the iPhone announced by zynga. Mark Pincus, CEO… Activision to talk about the latest Guitar Hero…

“We just launched Netflix for the iPad, and it’s been a huge success. It’s the #1 most downloaded in entertainment apps. But I’m happy to announce Netflix for iPhone coming this summer, for free.” – from Engadget

“We support two platforms at Apple. Two. The first is HTML5, a fully-open, uncontrolled platform that is forged and defined by standards bodies. We fully support HTML5. Apple’s browsers are in the lead in terms of supporting the full HTML5 standard, and we are behind this 100%. It is fully open.” – from GDGT

“Publishers tell us that sales of there eBook sales are at 22% right now. 22% in iBooks. We’re making some changes today — notes, you can make notes right here, new bookmarks, and a new page displaying your notes and bookmarks.” – from Engadget

“One of the biggest requests we’ve gotten on the iPad: The ability to view PDFs” “You can now view PDFs” (in iBooks) – from TC



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