Lamborghini unveils its first plug-in hybrid concept, the Lamborghini Asterion LPI 910-4, making its world debut at the 2014 Paris Mondial de l’Automobile.
That’s correct, you’re looking at the first gasoline-electric hybrid Lamborghini.
Conceived and developed entirely in-house by Lamborghini, the Asterion LPI 910-4 takes the design and cutting-edge engineering expertise found in the current Lamborghini product range, adding innovative hybrid technology, creating thus a Lamborghini that is clearly different – with a new, unexpected and sensual design, in line with the technical characteristics of the car – but yet is still unmistakeably a Lamborghini.
“Lamborghini is always looking ahead, investing in new technologies and setting new benchmarks, delivering the unexpected,” says Stephan Winkelmann, President and CEO of Automobili Lamborghini.
As this is more of a proof of concept than anything else, there’s no word on pricing and availability, or whether more than one will even be made.
Christopher Parr, is the Editor and Chief Content Creator for Pursuitist, and a contributing writer to USA Today, Business Insider — and the on-air host of Travel Tuesday on Live at 4 CBS. He is an award-winning luxury marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. Named a "Top 10 Luxury Travel Blogger” by USA Today, Parr has also been selected as the official winner in Luxury Lifestyle Awards’ 2023 list of the “Top 50 Best Luxury Influencers and Bloggers in the World.”