At 28, performer Lady Gaga has been unveiled as the new face of Japanese beauty behemoth Shiseido.
Via WWD: “Lady Gaga will be the face of Shiseido’s 2015 New Year’s ad campaign in Japan — and she will also be its photographer. The pop star shot 50 different selfies of her famous face, and each one of which will appear in a different Japanese newspaper over the New Year period, which is typically a busy shopping time across the country. Forty-six of the ads will be published on Thursday, January 1, and the remaining four will be published on Monday, January 5.”
Sadly, Gaga’s selfie ads will only appear in Japan.