Kendall Jenner is making her moves in 2016 by starring in Mango’s latest campaign. The Spanish fashion house’s newest marketing plans are designed to keep up with the pace of its fast-fashion business. Hence it has roped in the 20-year-old supermodel to be the face of the new line Tribal Spirit. WWD reports that Tribal Spirit is the first of the four separate themes that make up the spring 2016 campaign. The collection is inspired by the African savanna, and includes a tribal print dress with a high slit, and a leather fringe minidress. Lensed by David Sims in a London-based studio, the campaign features Jenner who effortlessly fits in well with the mood of the savanna.
Mango vice president Daniel López stated, “We thought that she was the best model to embody this trend. And obviously the upside with that is that, as a model, she’s very professional, she works fantastically. As a celebrity she has huge repercussions in the market and among her followers.”
While the full collection launches in-stores on 1st February, the campaign is scheduled to run in the March issues of fashion magazines.