Hennessy announced today their exclusive Hennessy V.S bottle collaborative project with world-renowned artist, KAWS, which will hit shelves in September 2011. Each limited edition KAWS Hennessy V.S bottle is adorned with signature KAWS artwork and is individually numbered. The bottle marks the brand’s first customized collaborative project in 2011. The Hennessy V.S bottle will be available in 750ml sizes for the retail price of $29.99.
“I admire the Hennessy brand and from the start, felt strongly about working on this project,” said KAWS. “Hennessy invited me to Cognac where I was able to experience and gain a full understanding of the steps and processes behind Hennessy’s craftsmanship, which in turn, inspired the artwork I created for the bottle.”
“Hennessy is a brand that not only prides itself on presenting the world with a quality variant, but also on creating out-of-the-box partnerships that heighten our consumer’s experience,” said Rodney Williams, SVP of Business for Hennessy. “We look forward to the feedback from not only from Hennessy loyalists but also KAWS eclectic fan base about this exciting partnership.”
KAWS is a New York based artist and designer. He has exhibited works in prominent galleries and institutions throughout the world. Currently, his work can be seen in “Art in the Streets” at the Museum of Contemporary Art, Los Angeles, as well as in front of The Standard, New York. In 2010, KAWS was featured in his first solo museum exhibition at The Aldrich Contemporary Art Museum. He will be the featured artist of the Focus series at the Modern Art Museum of Fort Worth, Texas in December 2011. In addition to studio practice, KAWS has developed and distributed apparel and limited edition products through his own boutique in Tokyo, OriginalFake. Throughout all of his projects, KAWS has successfully blurred the line between fine art and commercial imagery through his manipulation of popular media iconography, creating work that both celebrates and scrutinizes contemporary consumer culture. KAWS is represented by Honor Fraser in Los Angeles and Galerie Emmanuel Perrotin in Paris. For more information visit: www.KAWSONE.com
