Lens by Jack Pierson, here’s Karmen Pedaru for the Bottega Veneta Spring 2012 ad campaign. The new campaign, which was shot in Coconut Grove, Fla., will debut in fashion magazines in February.
From Bottega Veneta: We are pleased to announce that artist and photographer Jack Pierson has shot the Spring-Summer 2012 advertising campaign. Pierson is a celebrated contemporary artist known for work that ranges across many media, including photography, collage, drawing, painting, and installations. Pierson’s photographs often read like a diary, combining elements of nostalgia, loneliness, the romantic ideal, and a search for beauty. The mix of emotional depth and formal rigor that Pierson brings to his photographs are what led Creative Director Tomas Maier to approach him for the campaign. “I’ve admired Jack’s work for many years, especially his ability to create images that feel at once precise and spontaneous. I was interested to see what he would bring to this collection, which combines meticulous technique with a spirit of freedom and exploration.I’m very happy with the result. Jack’s images capture the complexity as well as the joy of the collection.”