Karl Lagerfeld will unveil an ironically self-referencing perfume next week. Launching in European Sephora stores on October 11, Karleidoscope — which comes in a kaleidoscope-shaped bottle — features notes of violet, angelica, freesia, heliotrope, patchouli, tonka bean, and benzoin.
“I love to play with words, as I love to play with scents,” Lagerfeld told Women’s Wear Daily. “A fragrance is not made to be explained by words. A mix of scents creates something we can smell but not describe…I don’t want to be too technical about the fragrance. I prefer a sentimental approach.”
The ad campaign is fronted by Lagerfeld favorite Bianca Balti, who also starred in his edition of the Pirelli calendar.
