Chanel rises to new heights in uber-stylish cable cars while offering an opportunity to ski down the Alps in the most glamorous way! The label has launched a pop-up boutique at one of the most elite ski location in the Alps. And to mark this launch, Chanel has set up exclusively designed cable-cars that feature signature sketches by Karl Lagerfeld.
Located at Courchevel ski resort, the temporary outpost along with the designer cable cars promise to raise the bar of the brand’s innovative advertising strategy. Of the 72 Jardin Alpin cable cars, the Czar of fashion world has Chanel-ized 36 of them with his own sketches depicting images of Coco Chanel, polar bears and designs of pieces from his collections.
Vogue also reports that the 200m² space has been inspired by traditional Alpine chalets. The store located on the Le Tremplin esplanade is exclusively designed to showcase Chanel’s Fall/Winter 2013-2014 Cruise collection, along with all the skis, snowboards and winter accessories to elegantly glide down the slopes. The ornate window displays showcase pieces from Chanel Horlogerie’s Jardin des Camélias and Sous le Signe du Lion collections. Chanel’s make-shift Alpine lodge boutique will remain open from December 14 until April 2014.
NYC fashion writer blogging about all things lux. Attending New York University, future Fashionista.