News from the Boston Globe on the luxury rebranding of the Jurys.
The hotel’s parent company, Dublin-based Doyle Collection, formerly known as the Jurys Doyle Hotel Group, has launched a rebranding campaign for its 11 luxury hotels in England, Ireland, and the United States, remodeling many of them and changing their names to reflect their geographical location. At The Back Bay Hotel, which opened in 2004 in the former Boston police headquarters, improvements included $1 million for new flat-screen TVs, armoires, and coffee makers in the rooms, among other improvements. The changes won’t affect the hotel’s room rates, which range from $215 to $375 a night, according to general manager Stephen Johnston. And even though Boston hotel occupancy rates have fallen – 50.9 percent from January to April this year, down from 59.1 percent over the same period in 2008, according to the Massachusetts Lodging Association – Johnston said the hotel is weathering the storm: “We have a very loyal following here.” – from Boston.com
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.