Here’s the first look inside the Johnnie Walker House Beijing, located at Ch’ien Men 23 (No. 23, Ch’ien Men East Street, Dongcheng District, Beijing). The new Johnnie Walker House Beijing is the world’s largest embassy for luxury Scotch whisky, outside of Scotland. The building, including its walls and the floors, contain the basic elements of whisky: copper, yeast, water, barley and peat. The contemporary space presents pure, rich, and authentic Scotch whisky to premium Chinese consumers with the aim of sparking connection and conversation. Guests can also experience the House with the guidance of experts to learn about its design and unique features and to discover the rich culture of Scotch whisky.
Christopher Parr, is the Editor and Chief Content Creator for Pursuitist, and a contributing writer to USA Today, Business Insider — and the on-air host of Travel Tuesday on Live at 4 CBS. He is an award-winning luxury marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. Named a "Top 10 Luxury Travel Blogger” by USA Today, Parr has also been selected as the official winner in Luxury Lifestyle Awards’ 2023 list of the “Top 50 Best Luxury Influencers and Bloggers in the World.”