Discover the latest news unraveling the shopper marketing trends poised to shape the retail landscape in 2024. Stay abreast of the evolving consumer behaviors and technological shifts as we dissect what’s on the horizon for CPG, retail, and grocery brands, providing a roadmap to navigate the dynamic market currents awaiting.
Navigating the pulsating rhythm of shopper marketing trends requires a discerning eye and a nimble approach, especially as we advance towards a fresh epoch earmarked by the year 2024. In a realm where the only constant is change, staying attuned to the shifting sands of consumer behaviors, particularly among the vibrant Gen Z cohort, becomes not just insightful, but business-critical. For CPG, retail, and restaurant brands, the tapestry of change is rich with both challenges and opportunities, knitting a narrative that’s as complex as it is compelling. As ecommerce redefines its contours and retail media carves out a larger slice of the advertising pie, the dynamics between brands and consumers are being rewritten. The clarion call for personalization echoes louder across the digital corridors, urging brands to foster a more intimate dialogue with their audiences.
In this compilation of insightful B2B headlines, we unravel the threads of change that are poised to shape the retail and grocery landscapes in 2024. From the nuanced dance of online advertising amidst tightening privacy norms to the burgeoning affinity towards retailer-agnostic platforms, the stories herein offer a prism through which to view the emerging realities of shopper marketing. As the axis tilts towards a more customer-centric paradigm, the stories beckon retail and grocery leaders to not just observe the evolving tableau but to immerse and adapt. Delve into the leading shopper marketing trends, where every shift in pattern is a cue to realign, reimagine, and respond with agility.
Staying Ahead of the Curve: Emerging Shopper Marketing Trends for 2024 Every Retail and Grocery Executive Should Know.
As the retail and grocery sectors continue their upward trajectory, keeping ahead of shopper marketing trends is imperative for building brand affinity, driving robust sales, and attracting more families to your stores—complete with larger shopping baskets. Our research delves into consumer shopping habits set to shape the year 2024, spotlighting shifts that hold the power to reshape not only individual consumer experiences but also the broader retail and grocery landscapes. Giants like Walmart, Albertsons, Target, Amazon, Costco, and Kroger are already well-acquainted with the need for proactive evolution in a crowded marketplace. – Read more: Shopper Marketing Trends for 2024
What retailers need to know about 2024
As ecommerce growth returns to pre-pandemic levels, it will continue to drive total retail sales over the next few years. Retailers looking to drive sales need to focus on a seamless omnichannel experience and use deals to convince consumers to spend. Meanwhile, retail media’s growth shows no signs of slowing, but advertisers and retailers must work together to ensure future success. Here’s five charts to consider as retailers get ready for 2024. Read more at Insider.
How to leverage the power of personalized offers at scale
While all technologies continue to improve, ad tech has regressed. As privacy rules impact ad platforms, brands are losing signal and can’t reliably track and reach target audiences. This results in less-consistent attribution and measurement of ad spend. Campaigns on popular channels such as Google, Facebook and Snapchat aren’t driving the measurable results they need to make a solid business case. Read more at AgeAge
Retail media ad spend at $141bn in 2024
The rise of Retail Media in the advertising landscape has been speedy. Its global advertising spend is poised to reach $128.2 billion (€121.3bn) this year, forecasts WARC Media, with Amazon the biggest winner. Up 10.2 per cent year-on-year, ad investment is forecast to rise to $141.7 billion in 2024 and is on track to overtake linear TV as the third-largest channel by spend within a few years. Read more at AT
Leave Ineffective Online Ads in the Past
The playbook for navigating signal loss and reclaiming advertising effectiveness. It’s not just you—online ads really are getting worse for everybody. With the reduction in targeting capabilities due to new privacy regulations and evolving consumer behaviors that have upended third-party cookies, digital ads are being shown to less relevant users, resulting in diminished advertising effectiveness. Read more at AdWeek
Trends that will change shopping pattern of consumers in 2024
Consumers are looking for more personalised and innovative approaches while shopping online. Hence, brands need to stay on top of these trends and leverage them to provide a memorable user experience. Read more at YourStory
Report: How Brands Can Succeed at Influencer Marketing in 2024
Gen Z, millennials use rewards programs to afford ‘little treat’ culture
“Little treat” culture has taken over TikTok. The hashtag #littletreat has amassed 41.4 million views, and video after video shows users justifying their small purchases because they “deserve a little treat.” Read more at Insider.
How Rewards Apps and Mobile Shopping Are Shaping The Future of Retail and Omnichannel
Aas engagement with mobile ecommerce platforms reaches new heights, the trend has also evolved – today, consumers are feeling the effects of inflation and looking for ways to stretch their dollars. These macroeconomic conditions have led to high demand for rewards apps, digital discounts, and alternative financing options like “buy now, pay later” (BNPL), all of which sit within the larger “shopping” category in the Apple App Store and Google Play Store. BNPL apps were the rising star of 2020, but their popularity has waned considerably. Today, coupons and rewards apps are the fastest-growing segment within the shopping category, with downloads increasing by 30% in 2022.
