Christopher Parr, is the Editor and Chief Content Creator for…
Curious of the social media strategies of LVMH? The Paris luxury colgolmorate (Louis Vuitton, Dom Pérignon, Marc Jacobs) shares their Facebook strategies with the WSJ:
One of the ways it manages those brands is through a carefully managed social media campaign, primarily focused on Facebook pages. Thomas Romieu, group digital director for LVMH, told CIO Journal that given “the very strong engagement of people on the Internet generally speaking, it makes sense for brands to want to engage there.” But he said it’s not enough to simply gin up a Facebook page and leave it at that. “Brands have to increase the value of the relationship with their customers through this medium,” he said. – read more at WSJ
Christopher Parr, is the Editor and Chief Content Creator for Pursuitist, and a contributing writer to USA Today, Business Insider — and the on-air host of Travel Tuesday on Live at 4 CBS. He is an award-winning luxury marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. Named a "Top 10 Luxury Travel Blogger” by USA Today, Parr has also been selected as the official winner in Luxury Lifestyle Awards’ list of the “Top 50 Best Luxury Influencers and Bloggers in the World.”