Roger Scoble blogs about the latest gadgets, travel and luxury…
It didn’t take long for a brewery in England to release a beer in honor of the newest addition to the royal family, George Alexander Louis. The name? Heir Raiser.
Like the rest of the world — and its savvy entrepreneurs — McMullen & Sons brewery in Hertford waited “eagerly’ for the birth of the baby before releasing its latest brew.
Heir Raiser is a 4 percent ale described as a “light coloured, crisp refreshing pint with a light, hoppy finish,’ reports trade publication The Drinks Business.
The McMullen & Sons brewery operates 135 pubs across the UK.
Over at the Duchess of Cambridge pub in Windsor, Berkshire, punters have been raising a glass of Heir Raiser since news of the baby boy’s birth was announced Monday.
It’s not the first time the royal couple has inspired a new brew. To fete their wedding in 2011, Castle Rock Brewery in Nottingham released bottled beers they called Kiss Me Kate.
Roger Scoble blogs about the latest gadgets, travel and luxury news. A graduate of UCLA, Roger loves to travel, drive luxe autos and have amazing adventures.