The new Tom Ford London flagship on Sloane Street street in the West End opens this week, and the Texas-born designer and director was enthusiastic about his new home city:
“Our British customers are among the most discerning and stylish in the world,” Ford told WWD. “Opening our first directly operated flagship in the U.K. is an important step in solidifying our position as a global luxury brand.”
To celebrate the 8,000 square foot boutique, Ford has created a new Private Blend which will remain exclusive to the store for the next six months.
The scent opens with a mix of spices including black pepper, saffron, cardamom, coriander, cumin and coffee. It then opens up into floral geraniums and jasmine as well as incense and cistus oil. As usual with Ford’s scents there’s a woody base containing oud, cedar and torchwood, as well as birch tar oil.
Private Blend London is available in a range of sizes from 50 ml (approx. $215) up to a 250-ml decanter (approx $492).