Harrods heads to Qatar as London’s iconic department store opens a pop-up at Katara, the Cultural Village in Doha. While Harrods is owned by Qatar, the Village is being opened out of London for the first time not only in Qatar but in the entire Arab world. It is also the second time in the entire world after a Harrods Village was opened in Sardinia in Italy.The 6,500 sq m Harrods Village at Shakespeare Street also pays tribute to Qatar National Day which is celebrated on the 18th of December every year. Comprising of 13 stores, it is much bigger than last year’s Italian Harrods Village which was 2800 sq ms.
The new ephemeral Harrods in the Middle East is hosting about 13 international brands along with other local dealers and brands including Al Bin Ali, Al Majd, Al Fardan. Apart from high-end jewelryfrom Graff Diamonds and Chopard, fashion accessories as well as leather goods, additional luxury shopping experience is rolled out on the wheels by brands including Rolls-Royce, BMW, Ferrari and Bentley. Buccellati, Italian jewelry company, is also participating in the Qatar edition of the Harrods Village for the first time.
Scheduled to be open until January 24, the exhibition village is open for 45 days. The upmarket outlet at Shakespeare Street is accessible only to VIP visitors during the first week, following which it opens for the general public from 4 pm to midnight daily.
Qatari businessman, politician and a member of the royal family, states, “It is my pleasure to have you here in Harrods village, here in Katara, and I hope next year will have you in bigger and better setting, because preparation of this village only took us three months and the exhibition is here on the occasion of National Day.”