NYC fashion writer blogging about all things lux. Attending New…
The Italian luxury fashion house smartens up by joining hands with the Black Eyed Peas singer to design a smartband. Announcing their collaboration at Baselworld 2015, Gucci and will.i.am have designed a wearable standalone device that can operate without having to be tethered to a smartphone.PIN IT
At the Baselworld Watch and Jewelry Show, will.i.am along with Gucci CEO Marco Bizzarri flaunted the prototype device that appeared to be thick, wide band strapped on the wrist.
Marco Bizzarri stated, “Wearable technology and smart devices represent a new frontier for the fashion industry. It is very appropriate that Gucci is leading the way through this collaboration with will.i.am, as innovation has always been such an important part of our DNA.”
Details regarding pricing, distribution, and launch timing of the the fashionable wearable technology that will operate as a completely stand alone smartband will be announced in due course.
NYC fashion writer blogging about all things lux. Attending New York University, future Fashionista.