When I think of pairings, I think of wine and cheese. Or beer and bratwurst. But whisky and shirts? Not what I had in mind, but then again, when you’re talking about Glenmorangie single malt scotch whisky and luxury shirt brand Thomas Pink – why not.
The two brands have partnered to present three distinct ‘perfect pairings’ of their Unnecessarily Well Made brands.
While the two brands don’t exactly fall into the same retail category, they do share similar values, including a proud history, fine ingredients and a dedication to excellence.
For this Unnecessarily Well Made project, the two brands have partnered to present three unique pairings of Glenmorangie Single Malt and Thomas Pink shirts, each representing a distinct personality and highlighting the rich diversity within the Glenmorangie portfolio.
‘The Classic Gentleman’ pairing features Glenmorangie Original, an elegant and floral spirit and the real backbone of the Glenmorangie range. Glenmorangie Original is paired together with Thomas Pink’s Classic White Shirt, the hero of any gentleman’s wardrobe.
‘The Discerning Adventurer’ pairing highlights the spirit of innovation with items that marry the traditional with the unexpected. This set features The Lasanta Sherry Cask Finish, a 12 year old Single Malt extra matured in Oloroso Sherry casks, coupled with Thomas Pink’s Bengal Stripe Shirt collection, a brightly colored line which takes its inspiration from the rare and beautiful fabrics associated with East India.
‘The Ultimate Perfectionist’ pairing celebrates 170 years of dedication to excellence, since Glenmorangie’s founding in 1843. This package joins together Glenmorangie Signet, the masterpiece of the portfolio alongside Thomas Pink’s Imperial Collection, a line of skilfully crafted shirts made from the finest fabric in the company’s range.
Glenmorangie and Thomas Pink will celebrate their partnership with a private shopping event at the Thomas Pink New York Flagship location where guests will be invited to experience these pairings, and taste the featured Glenmorangie expressions with Glenmorangie Master Brand Ambassador, David Blackmore. The three curated parings are available on Reserve Bar until the end of April. Go here for details.
Maxime Balay, Glenmorangie’s Brand Director, said, “We are excited to partner with Thomas Pink. Like Glenmorangie, Thomas Pink has a long standing history steeped in tradition. We feel that they share in our relentless dedication to quality and craftsmanship whilst always keeping perfection in mind.”
Glenmorangie and Thomas Pink – it’s a fine pairing. Just don’t spill any whisky on your fancy new shirt.
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.