Gigi Hadid fronts the fall campaign of Topshop. The 20 year old American fashion model and TV personality has already modeled for brands like Balmain,Tom Ford and Chanel. Daughter of model and reality star Yolanda Foster and close friend of Kendall Jenner, Gigi is rising fast as fashion world’s new sought-after muse. British multinational fashion retailer, Topshop, releases the first images of the campaign captured by photographer Tyrone le Bon. He shot the campaign in his hometown of London, showcasing looks styled by the label’s Creative Director Kate Phelan.
The images feature Hadid looking chic in jeans, tee, faux fur creations and sharp tailored outfit along with other latest creations from the high-street label. Gigi steps into the shoes of Cara Delevingne who has been the face of the brand for the last two seasons.
Topshop intends to tap the global audience with its new ambassador as Gigi Hadid is a non-British model of mixed ethnicity with 4.9 million followers on Instagram.Sir Philip Green of Topshop also supported the move to expand its international reach, “Working with Gigi Hadid on this campaign continues to strengthen our international vision for the Topshop brand. We are continually developing our footprint across all markets with ambitious plans both in the U.K. and internationally, and I feel like Gigi is an ideal ambassador to underpin these efforts.”Style Via Topshop