To find out where 105 iconic prestige brands lie on the scale of importance and relevance to Generation Y, L2 asked the panel to name their five favorite luxury brands – unprompted, and having to also rank 105 brands out of a list representing six categories: Auto, Beauty and Skincare, Champagne and Spirits, Fashion, Watches and Jewelry and Hotels.
Top Luxury Brands Among Gen Y Female Consumers:
Top Luxury Brands Among Gen Y Male Consumers:
– from Here
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.