Scientists in Florida have a noble aspiration: They want to restore the supermarket tomato to something that tastes more like a tomato than a piece of cardboard. The researchers say it will take a combination of psychology and genetics to accomplish their goal. Breeding a tomato that consumers will like because it tastes good isn’t that hard. And breeding a tomato that farmers will like because it has a high yield is also fairly straightforward. Getting both qualities in one plant is the tricky part. – from NPR